I think by now we all realize I am not always well versed in the internet world. Although I am new to the idea of marketing myself using the internet, I think trying is the best way to learn. It all started from a #galpalchat where a couple of girls were talking about how easy it is to market yourself. Although my design skills are not where I would choose for them to be, it is one of those aspects of blogging that I am continuously working on. So, without further ado, let’s talk about my first media kit
Alright, let me start this with my lack of design skills, I am learning. It is a growing process! I made this on Canva (see my Canva post here!), and it was a whole lot easier than I had anticipated. I read a crap load of articles about what you should actually include in a media kit. I read about how important it is for the media kit to represent you as an individual. Most times, a media kit is the first thing that a company or individual will look at, so shouldn’t it be at least decent to start with?
Before I go on….let’s talk about what exactly is the point of a media kit? This is something most “serious” bloggers have. This is a quick way of getting the highlights of you and your blog up and front. I have a pretty strong background in marketing, and a lot of times you just get to have an “elevator pitch”. Imagine being in an elevator and you have to go up 5 floors. Let’s say you create movies, and Steven Spielberg walks in. You have maybe about a minute and a half to talk about your movie and try and sell him on the idea. That’s what a media kit is. Someone will read this, and they want all of the important information in a short amount of time. Time is money!
I think an intro to your blog is always important. Every time I tell someone that I tell someone I blog, I do this anyway! The best thing behind the blog is the person! You can have the best photos, the best content, the best designing skills, but if your attitude or personality sucks, then no one wants to work with you. Guess what girl, this is even relevant in real life. Something I have had to learn, which is a whole other topic/post.
Most companies want to see what you are good at, so show them. I put my most popular posts on the bottom of my page to show what my audience is drawn to. This changes almost monthly, but it is an easy thing. Another tip I read is that your media kit is never done, it constantly needs to be updated to reflect yourself as well as the audience that you are attracting.
Internet authority has changed with the introduction of social media. Think about back in the day when there was Myspace. You WANTED to be on everyone’s top 8. That meant you were someone/something special. Well, now we have about twenty million different social media accounts to look at. For my media kit, I showed my three most used social media accounts. The best (or worst!) thing about advancement of technology is the introduction of analytics. Yes, companies have used these for years, but now the normal person has access to theirs. Impressions are the amount of “views” your content has received. When it comes to Twitter, this comes from followers, retweets, likes, mentions, you name it!
When it comes to pageviews, I definitely do not have the most, haha. I do understand the risk of marketing online. We have spent a long time in society relying on marketing and advertising that is tangible. Something we are able to reach out and grab. Online traffic is not always consistent, but there are far more people that can just “stumble” on your page. Would you rather pay $5000 a month for a billboard that people look at once and ignore? What if they build a better route that causes people to not even see it? Why wouldn’t you put that $5000 toward online marketing where that could be shared 5000 times (Impressions! Hello!). This helps give companies an idea of your traffic, and it helps them evaluate if you are worth the risk. Opportunity Cost is a huge factor for investors. Just like we do, companies have budgets too!
Finally, put your contact info. Come on!
I am not an expert, but I have done a ton of research and am going about this on my own. If you are just starting out, then I hope this helps you a little bit. There is always room for improvement. If you don’t start somewhere, you’ll never go anywhere. If you have any tips, tricks, advice, whatever you call it, then feel free to leave it down below so we can all help each other out! Sharing is Caring!